Podcasting Becomes a Business
Podcasting has been popular for less than a year, but the phenomenon is already being tapped for its potential profit. Podcasts are audio programs that can be downloaded from websites onto personal computers or digital listening devices like iPods and MP3 players. As hobbyist podcasters begin attracting a growing audience, advertisers, venture capitalists and distributors are not far behind.

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Some amateur Net radio shows have hit the advertising jackpot

Since they started recording their eccentric, irreverent podcast from their Midwest farmhouse, Dawn Miceli and Drew Domkus would joke about “world domination.”

They haven’t quite achieved that goal yet. But their downloadable “Dawn and Drew” show is now so popular that it’s courted by big-name advertisers — despite its sometimes raunchy and profane language — and has allowed Domkus to quit his day job so he can concentrate full-time on podcasting.

“It’s kind of unique when your hobby becomes your job,” said Miceli.

Miceli and Domkus are on the vanguard of podcasters who are finding that their living-room-produced, amateur Internet radio shows can lead to both fame and fortune…

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The MDA Personal Award for Innovation went to Adam Curry for his creation of Podcasting. A serial entrepreneur and pioneer of internet technologies, he is probably better known for his time as a Video Jockey with MTV in the late 80s. Through the 90s he established and ran a major web services group. In 2003 he combined his broadcasting and technology skills to create a method of delivering MP3 files to personal computers and mobile music players on a subscription basis using weblog syndication technology. With the Apple iPod as the intended mobile platform for the output he released this as Open Source software called iPodder and in 2004 began creating and distributing a daily audio file called the Daily Source Code which attracted first hundreds, then thousands of listeners. This regular audio feed spawned a whole new movement of copycat audio bloggers, able to create and distribute their own “radio” shows for iPods, known as podcasts.

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Under its ‘podcasting’ moniker, distributing audio files over the internet is becoming big business and will enjoy a growing mindshare among broadcasters and content providers.
Former MTV VJ Adam Curry burst onto the Agenda Setters list at number 13 for his role in bringing about the phenomenon, as an evangelist, visionary and creator of early versions of the technology – work which has earned him the title of ‘The Podfather’.

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WITH DOWNLOADABLE BROADCASTS, ADAM CURRY HELPS USHER RADIO INTO THE DIGITAL AGE

Adam Curry lives for ambient noise. Whether it’s a cough, a sneeze or traffic, Curry makes use of everyday sounds to record his hit podcast, The Daily Source Code. Bloopers don’t exist. Rambling, interruptions, ums, even drawn- out silences become part of his shows.

In Episode 224, he’s vacationing with his family in San Francisco during one of the foggiest summers on record. “… Hold on. I’m reaching back to grab … some money for the toll … [rustling] … It’s foggy again today. You can barely see the Bay Bridge …”

To Curry, 41, and his fans, musings about mundane matters like the weather and driving through tollbooths are aural gems, all part of the intimate sound romps he creates for more than 100,000 listeners worldwide. He likens his audio meanderings to radio’s heyday, when it invoked the “theater of the mind.” “Listening sucks,” he says about today’s corporate-controlled radio and homogenized programming. “When do you hear a room breathe?”

Read it all at Time.com

Adam Curry was featured in Apple CEO Steve Jobs keynote address at the WWDC (Worldwide Developers Conference) from San Francisco’s Moscone West.

You may see the video here

Here are BW Online’s top picks for the new genre of Net radio, with profiles and links to where you can listen in and hear for yourself.

Read the Entire Article on BusinessWeek.com

They call him the Podfather. Once best known as a star veejay on MTV, Adam Curry is now a pioneer of podcasting.

Curry helped create ipodder, a tool that automates the process of downloading and listening to audio files. His Daily Source Code podcast has become an online hit, and he’s developing a new software tool for podcasters — a virtual studio for editing and producing.

Read Entire Article on Wired.com

S.F. Radio Station to ‘Podcast’ Programming. Are the “pod people” taking over radio? Day to Day technology contributor Xeni Jardin reports on the new San Francisco radio station that will rely entirely on “podcasts”.

Listen here from NPR.com

Sirius Satellite Radio Inc. is launching a podcasting show on May 13, hosted by smooth-talking ex-MTV VJ Adam Curry. The four-hour weekday show will feature a selection of amateur podcasts handpicked by Curry.

See article here on SiliconValleyWatcher.com Website.