Top Hit Shows from the Internet now Available on Television

SAN FRANCISCO — November 2, 2007— PodShow, the leading broadband entertainment network, which allows its users to play, collect, share and create millions of hours of episodic programming, videos and music, today announced the launch of The Best Of PodShowTV™ on TiVoCast™ – a service which allows viewers access to the best in independent video podcasts, short form and feature video through their TiVo™ DVR.

“I believe the new media revolution is driven by audience demand and that audiences are demanding new entertainment formats that connect the computer, television and mobile device,” said Ron Bloom, CEO and Co-founder of PodShow. “This partnership is a critical step in what will ultimately redefine the home entertainment experience.”

Starting this week, TiVo™ customers will gain access to a rotating line-up of PodShow’s most popular episodic programs. The first wave of hit shows includes:
• The Weakest Beat – a ruthless competition between the music industry’s most trailblazing producers to see who can create the hottest track
• The Masthead with Marie Claire ¬– a behind-the-scenes look at the fashion magazine world with all the clothes, the drama and the buzz fashionistas crave
• Fit Life with Amy Mac – an all-inclusive wellness feast featuring nutrition news, the latest fitness trends, workout demonstrations, gear reviews and stress-busting tips
• GeekBrief TV – a fast, fun and flirty news blast about tech tools and toys featuring host Cali Lewis

PodShow’s offerings join a stellar roster of TiVo’s content partners who are fueling the digital content convergence revolution.

“PodShowTV is a groundbreaking medium taking new and emerging Internet content and entertainment and marrying it to a television format,” said Adam Curry, President and Co-Founder, PodShow. “Our first channel to be presented on TiVoCast will demonstrate the broad spectrum of independent video being produced today – including tech shows, health and fitness, food, travel, music, fashion – you name it.”

Just as television content is easy to find and record with a TiVo™ DVR, the TiVoCast™ service makes it easy to enjoy PodShow’s Web-based video content on TV.

# # #

About PodShowTV
PodShowTV™ is a new window into the company’s acclaimed PodShow and BTPodShow Networks, developed specifically to enable audiences to “tune-in” to great content and to each other on their PCs, mobile devices and, in the near future, through advanced digital set-top boxes, Net-connected DVRs and IPTV. PodShowTV provides access to the best in independent video podcasts; short form and feature video; featured music from top new artists and legends; and direct interaction with user-generated profiles and content, along with thousands of hours of mainstream media content.

About PodShow, Inc.
PodShow is the only new media network providing single-click access to the best in digital audio and video entertainment to be delivered to the computer, iPod, mobile device or television.

PodShow™ is the world’s #1 distributor of independently produced episodic content, addressing a global audience of tens-of-millions. As the leading broadband entertainment network and leading broadband advertising network, PodShow makes independently produced media accessible to an audience of millions, through the PodShow Network and all entertainment outlets in the world. PodShow Productions produces serialized content and specials in audio and video for the PodShow Network. BTPodShow.com is a co-branded service from PodShow LTD in partnership with BT, enabling consumers in the UK and Ireland to create, connect and share their content on the PodShow network. PodShowTV is a version of the PodShow Network developed specifically for television viewing audiences, distributed through products like AMD Live! CastBlaster Software enables thousands of producers to create and distribute audio podcasts and other productions on the windows platform. The PodShowPDN™ is the first high-performance content delivery network meeting the specific needs of podcasting, delivering a comprehensive creation, production, and delivery and monetization solution for independent producers and mainstream media companies. In every way, PodShow has greatly simplified the production experience for artists and listeners around the world. PodShow is a privately held company, backed by leading venture capital firms Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures and DAG Ventures.

For more on PodShow, visit:
http://www.podshow.com, and for all queries visit:

http://www.podshow.com/contactus.html.

PodShow, PodShow+, Podsafe Music Network, Podcast Alley, and PodShowPDN are trademarks of PodShow, Inc. theShow! is a trademark of PodShow UK LTD. TiVo and the TiVo logo are registered trademarks of TiVo Inc. or its subsidiaries. All other trademarks are the property of their respective owners.

blinkx to make the best new audio, video, series, and music fully searchable on
PodShow’s premiere episodic entertainment network

San Francisco, Calif. – Oct 31, 2007 – blinkx, the world’s largest video search engine, today announced that it will power video search for PodShow, the world’s #1 broadband entertainment network and leading distributor of independently produced episodic content. The partnership combines PodShow’s advanced episodic indexing with blinkx’s comprehensive video search engine that takes entertainment search to the next level that PodShow CEO and co-founder, Ron Bloom calls “Searchertainment.”

“Searching for entertainment should be as entertaining as the entertainment itself,” Bloom said. “By combining PodShow’s deep trove of episodic content with blinkx’s video search engine, we will enable PodShow’s audience to discover and share the best in new media from PodShow and across the net.”

“Searchertainment” is scheduled to launch on the PodShow Network with a complete feature-rich suite of all new functionality in the first quarter of 2008. Under the terms of the agreement, blinkx will generate revenue by delivering software and services to enhance search and discovery on the PodShow network.

“Podshow has always been a visionary in rich media on the Web,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re very proud to be powering search for this pioneering social media community to make millions of hours of content easily searchable for their users.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx
blinkx (London AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com

About PodShow, Inc.
PodShow™ is the #1 new media network, addressing a global audience of tens-of-millions, comprising PodShow+, PodShow Network, PodShowPDN, Podcast Alley, indiePodder and the Podsafe Music Network. PodShow+ makes independently produced media more accessible to an audience of tens-of-millions, providing resources for producers, and enabling marketers to take part in the digital media explosion. PodShow Productions produces serialized content and specials in audio and video for the PodShow Network. BTPodShow.com is a co-branded service from PodShow LTD in partnership with BT, enabling consumers in the UK and Ireland to create, connect and share their content on the PodShow network.

PodShowTV is a version of the PodShow Network developed specifically for television viewing audiences, distributed through products like AMD Live! CastBlaster Software enables thousands of producers to create and distribute audio podcasts and other productions on the windows platform. The PodShowPDN™ is the first high-performance content delivery network meeting the specific needs of podcasting, delivering a comprehensive creation, production, and delivery and monetization solution for independent producers and mainstream media companies. In every way, PodShow has greatly simplified the production experience for artists and listeners around the world. PodShow is a privately held company, backed by leading venture capital firms Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures and DAG Ventures.

PodShow, PodShow+, Podsafe Music Network, Podcast Alley, and PodShowPDN are trademarks of PodShow, Inc. theShow! is a trademark of PodShow UK LTD. All other trademarks are the property of their respective owners.

For more on PodShow, visit:
http://www.PodShow.com, and for all queries visit:

http://www.PodShow.com/contactus.html.

Contacts:
For blinkx:
Rachel Petersen
Outcast Communications
+1 415 392 8282
Rachel@outcastpr.com

For PodShow:
Jason Tidwell
Voce Communications
+1 650 228 5193
jtidwell@vocecomm.com

NEW YORK, (JUNE 14) Recently, PodShow President Adam Curry appeared on the Bloomberg TV program “Night Talk”. Here it is again in its entirety.

Editor in Chief & Chief Content Officer of iMedia Communications, Brad Berens writes about PodShow:

How did 30 million downloads result in a 1 percent U.S. household penetration for a new coffee sweetener? Podcasts.

Although a vast quantity of digital ink has recently been spilled on all-things video, in Tuesday afternoon’s Breakout session, “PodShow and Splenda: Marketing with a Different Flavor,” downloadable audio podcasts took center stage.

PodShow Senior Director of Business Development Greg Mand and Splenda Product Director Shideh Hashemi described how PodShow contributed to Splenda’s successful all-digital launch of a new product, Flavor Blends for Coffee, starting in July 2006.

Pointing out that Hashemi “works for Splenda directly, not an agency,” Mand described how PodShow, which he described as “the No. 1 new media network,” goes out of its way to work directly with brands but also with agencies as well.

Advertising as content
Mand described the three components of PodShow’s approach: a combination of reach, frequency and relevance that result in engagement. Such words are much in the mouths of marketers across the industry, “a fine buzzword” as Mand put it, but he went on to argue that PodShow can demonstrate engagement by virtue of the actions that PodShow listeners take across shows.

Arguing that brands must move “beyond the banner,” PodShow promoted Splenda through deep integration with shows that include host endorsements that harken back to the early days of television, cross promotion among different shows, as well as user-generated textual, audio and video content about sponsors and graphical ads.

Sweet word of mouth
Hashemi then stepped forward to describe the significance of word-of-mouth advertising to Splenda’s success: over a mere seven years the brand has taken 60 percent of the low-calorie sweetener market as well as 16 percent of the overall sweetener market. Sixty million U.S. households currently use Splenda.

Early on, when the brand was first becoming public and supplies were limited, consumers spread the word about the brand and where to buy it. “Part of Splenda’s core DNA has a lot to do with word of mouth and influence; endorsement is a big part of our footprint,” Hashemi said.

Then, “in ’06 we started to push the envelope by bringing more consumer experience into the brand,” Hashemi said. Splenda’s Flavor Blends brand extension went after “the most popular sweetener use, coffee… We wanted to tap into that brand footprint, and into the advocates who had a lot of heart for the brand,” Hashemi said.

Campaign execution and customer feedback
PodShow encouraged both its show hosts and audience to share their stories about Splenda’s Flavor Blends and “how it transformed their cup of coffee into something magical,” Mand said.

With a strategy of engaging key show hosts with one to five episodes per week and large audiences to become involved in the product exploration, PodShow’s goal was to transfer the host’s Splenda experience to the audience.

A key difference between PodShow’s approach and that of other media companies, Mand argued, was that PodShow did not work from a script. Instead, it requested key message points to “allow the host to use the natural flow of the conversation to deliver the marketing message” in a natural way, Mand said.

Positive audience feedback followed, including one listener who wrote, “Thanks for introducing me to Splenda Flavor Blends. After hearing about them on your show, I picked up the vanilla and the mocha. I have since introduced them to my wife and several other friends and family members.”

About this email, PodShow CEO Ron Bloom quipped, “When was the last time a customer sent an email saying, ‘thanks for that banner ad’?”

Reach and results
Working across multiple shows with multiple interlinked episodes, PodShow delivered more than 30 million downloads that contained Splenda messaging. Over the course of the overall Flavor Blends campaign, Splenda’s penetration into the category grew by 20 percent, and the product has now been purchased by 1 percent of U.S. households.

As the session turned to Q&A, one audience member asked how much of Splenda’s all-digital launch of Flavor Blends took place on PodShow. “About 20 percent or less,” Hashemi replied.

Another attendee then asked Mand if he had metrics for how much of each of those 30 million downloads were listened to by audience members, or how many audio impressions those downloads ultimately equaled.

“Nobody right now can tell you” who is listening to what, Mand replied, but he also asserted that the metrics are getting better every day and shared that PodShow has worked with the IAB to help establish standards for audio measurement. “But it’s still hard,” Mand said.

Mand closed the session by reminding the people in the room that every PodShow audience member, “proactively raises their hands to opt into the content” as well as the integrated marketing message for Splenda as well as PodShow’s other sponsors.

See Article Here

Richard Stacy writes about PodShow in Social Computing Magazine

“Now we get to the crunch. You may have heard of a company called PodShow – arguably the most innovative company in developing the podcast sector. The two guys who run PodShow are called Adam Curry and Ron Bloom (check out Adam Curry on wikipedia to get an idea of his credentials). They are operating their business to something they call the 5:50 Prediction. This is that within 5 years, 50 per cent of the media that consumers consume will be produced by other consumers. This is this much talked about consumer or user generated content, the stuff of YouTube, blogs, podcasts and MySpace.

Now if these guys are anywhere close to being right in this and we accept that the amount of hours that people will devote to media consumption are not going to increase dramatically – the only conclusion we can reach is that the reach or bandwidth available to the traditional media is going to collapse. And if they only reach half the numbers, they can only charge half the price – hence the prediction. The only factor mitigating against this is the possibility that people will see their engagement with social media as being something sufficiently different from consumption of traditional media, that they will create additional time for it, by cutting into leisure time or other activities. This might be possible with teenagers, but for people with more time demands and more structured lives this is unlikely to generate many more hours in the week.

Are the PodShow guys right? Well think about youR average teenager today and recogniZe that teenagers are the early adopters here. Don’t fall into the trap of thinking that social media is, and will always be, a youth thing and that as people get older they will suddenly re-discover TV and newspapers. Most teenagers today are probably already there. Even an oldie like me is already there – because even where I consume the product of the traditional media, I tend to access it through new channels (RSS, newsreaders etc) – i.e. the channels that don’t, and probably can’t, carry the subscription or the ads and deliver the money to the media owners.

Of course, this doesn’t necessarily mean the end of the traditional media, or rather the type of content the traditional media currently produces. But what is does mean is that the business model that supports it is in its death throes and to survive the traditional media and advertisers are going to have to find themselves a whole new model.

There is going to be a big shake-out as a lot of the content of the traditional media falls into new channels and the challenge in constructing a new model is to work out how to hold onto the content in a profitable way. The answer will probably lie (as per Prediction Two below) in the traditional media cutting themselves loose from expensive and outmoded distribution technologies and focusing instead on being syndicated branded content producers. As a side issue – advertisers are going to have to work out what to do with their “un-used” advertising dollars. Is the answer simply to shift the budget into on-line? Probably not, since much of the new on-line spaces are inherently advertising unfriendly. Also, despite the fact that there is much current talk about how sites like YouTube are going to produce revenue streams, these new forms of media don’t need the same amount of advertising dollars to make them run – precisely because they don’t have expensive distribution or content production infrastructures.”

— Only on PodShow: Hear New Bloc Party and Get Vatican DC’s “Fountainhead” Before Record Release—-

SAN FRANCISCO, Calif. (April 6, 2007) — PodShow, Inc., the #1 new media network, delivering thousands of hours of the best in video, audio, music and other killer content to a global audience of millions, announced today that UK superbands Bloc Party and Vatican DC, have made their newest tracks available for listening and download on the PodShow Music Network. Exclusive to PodShow, Vatican DC’s track entitled ‘Fountainhead,’ is the first release from their new album, ‘Make It Ride’ that will drop on May 15. Another monumental addition for Internet music, Bloc Party’s entire song catalog is now available including exclusive remixes of ‘I Still Remember’ and their hit ‘Helicopter’.

In addition to the track exclusive, watch Vatican DC on PodShow’s “Who’s On It,” the popular video entertainment show featuring the best celebrities, interviews and gossip, and interact with the band on their PodShow page. Find all this and more on
http://vaticandc.podshow.com, and click the link to watch the “Who’s On it” episode.

Malika, Host of PodShow’s Hyphy Show, talks to SFWeekly’s Tamara Palmer about her life as a Budweiser Model, being a reality show star on MTV and what’s coming up next…

Check out Malika with Will Smith on the red carpet and read more of SFWeekly article here.

Fast Company magazine has featured the ReMARKable Palate Podcast as one of the “12 podcasts you should be listening to”, and Chef Mark in one of their distinctive Fast Company slideshows.

PodShow’s ReMARKable Palate remains at the top of the charts, alongside productions from the BBC and Harvard Business Review.

Brand new on PodShow’s Who’s On It; OJ Borg catches up with Podshow co founders, Ron Bloom and Adam Curry. Ron explains his vision to give talented individuals the opportunity to distribute their content without restrictions on the internet. We also find out that size really does matter when Adam met Michael Jackson, and hear the question that left Boy George speechless.

I think the New York Times put it best when they said, “FASHION magazines, once notoriously discreet about infighting and back stabbing, would now like to invite you to watch every time an editor throws a high heel at an underling (when, you might say, a devil gets its pitchfork).”

Ever wondered what it’s like to work at Marie Claire? Meet Editor-in-Chief, Joanna Coles, as she gives you entree into the behind-the-scenes world of the magazine. Learn the latest fashion and beauty secrets, get a first-hand scoop on our celebrity cover models and see what really goes on at a photo shoot. The people! The clothes! The drama! It’s all fabulous and it’s all here when you tune in to The Masthead with Marie Claire.

>> Check out Marie Claire’s The Masthead Video Podcast
>> Find out more about the show in this New York Times article
>> Visit MarieClaire.com