Adam Curry Goes Beyond MTV Roots as MEVIO Launches TeXtraTV, the Fresh Daily Tech Entertainment Channel
Company Rolls Out the First of a Series of Targeted Entertainment Channels
SAN FRANCISCO, October 7, 2008—Leading broadband entertainment network MEVIO (http://www.MEVIO.com), today announced the launch of TeXtraTV, a live hosted technology entertainment channel that combines the best technology shows, reviews and video clips with some of the top celebrity hosts in technology. See TeXtraTV in action on the home page of MEVIO (http://www.MEVIO.com). TeXtraTV is hosted by former MTV superstar and MEVIO co-founder Adam Curry and features other internet and traditional media tech personalities such as columnist and author, John C. Dvorak; former MarketWatch reporter, Bambi Francisco; co-founder of Girls in Tech, Adriana F. Gascoigne and GeekBrief.TV host, Cali Lewis. MEVIO management expects to announce the addition of additional programming from top tech brands in the coming weeks.
TeXtraTV is the first of several, premium online channels MEVIO will unveil in the coming weeks. According to Ron Bloom, co-founder and chief executive officer of MEVIO, “These days technology isn’t just a piece of our lives; it’s integrated into every aspect of our lives. Yet there is no real place to find technology programming that is provocative, entertaining and informative. In the same way that MTV created a new category of entertainment with music video, we are doing it with technology. I call it techertainment.”
TeXtraTV is hosted by former MTV celebrity and MEVIO co-founder, Adam Curry, with a smart lineup of top internet technology shows and video clips, interspersed with personalities who provide both insight and attitude. “We want to reach and engage a broader audience, and help them not only discover cool content but also introduce them to evocative personalities that bring it all alive,” enthuses Curry, co-founder of MEVIO. “It’s time for technology to take a front-row seat in your entertainment lineup, and TeXtra is the place where you’ll find it.”
With a consistent top 20 ranking in Multimedia and Music,* MEVIO has experienced explosive growth, measured by unique monthly visitors, page views, video streams and registrations, with over 9 million unique visitors last month.** Visitors can sit back and enjoy MEVIO’s channels, featuring top programming brought to you by people you can relate to, create their own channels and share channels and shows with friends. Channels are dynamic and update automatically as fresh content becomes available. The TeXtraTV channel is produced by MEVIO and includes fresh content daily plus hosted segments produced by MEVIO. Management is planning on launching more hosted channels in the near future.
In response to the overwhelming reception of TeXtraTV, MEVIO is planning on launching a full-scale technology network, combining TeXtra’s rich video and audio programming with a headline-driven editorial content. Shows include John Dvorak’s Tech 5 Report, GeekBrief.TV, Games Weasel, Lab Rats and Root Access, as well as freshly-produced content from MEVIO producers in San Francisco, Los Angeles, New York and London. “This is the first step in what we believe is a complete re-definition of entertainment,” continued Bloom. “We know that a much broader audience is hungry for compelling tech content, and we are just beginning to create the type of programming that excites and engages. Look for exciting developments as we roll out the entire TeXtra Network, with more networks to come.”
MEVIO (http://www.MEVIO.com), a premier online entertainment network, provides high-quality new media programming including video, audio and music. MEVIO enables millions to enjoy shows or music on their favorite device—computers, iPods, mobile devices or televisions. The company produces and develops its own lineup of “brand-safe” episodic programming and delivers it on a platform that enables audiences to view, collect, organize, share and create. MEVIO also provides advertisers a brand-safe network to reach and engage audiences with the scale and frequency of television and the interaction of the internet. MEVIO is a privately held company and is backed by leading venture capital firms Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures, DAG Ventures and Crosslink Capital.
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