Podshow thinks outside the iPod : Marketwatch.com
WASHINGTON (MarketWatch) — Adam Curry’s Podshow Inc. is Webcasting. Curry and Podshow staffers, while in London for the Digital Music Awards, decided to do a streaming Webcast of singers, actors, and musicians auditioning to be included in the company’s roster of artists. (Podshow calls them “Unditions,” in its effort to position itself as un-like old music companies and broadcasters.)
The Webcast is an unexpected experiment by Podshow, but not out of character for Curry. There’s nothing to lose, and publicity to be won. On his blog at Curry.com, Curry says all is going well: “This is amazing, never expected it to work so well, especially the number of U.K. viewers.”
Curry also talks about it in his podcast. Podshow’s CEO, Ron Bloom, said the excitement over podcasting, audio and video, has made it easy to overlook what he calls “live media.” Bloom says digital recording technology, slick production tools and sophisticated editing skills have made live programming “for the most part pre-programmed, pre-recorded content that has been sanitized.” Podshow’s Webcast, by comparison, has “no editing, no filtering, just live.” Think of it this Webcast as taking you behind the scenes of American Idol.
Bloom’s right. “Live” has lost its meaning in media. You know you’re hearing or seeing the best takes. The only problem is that “live” can also be tedious. If you’ve got a lot of time, more noise than signal’s OK.
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