Available exclusively on PodShow Podcast Network, the Audience Generated Advertising Campaign Enables a New Level of Interactivity between Brand and Consumer
New York, NY, June 13, 2006 – PodShow, Inc., the leading network for the creation, discovery and distribution of independently produced media, and MediaVest, EarthLink’s Media Agency of Record today announced the launch of EarthLink (NASDAQ: ELNK), the nation’s next generation Internet service provider’s (ISP) “Make Advertising Better Challenge.” The promotion, which starts this month, invites an audience of millions to compete by creating and submitting what they think would be ‘better’ advertising for EarthLink.
“The “Make Advertising Better Challenge” is one of the many promotions in PodShow’s Advertising 2.0 and “Quit Your Day Job” initiatives that is changing the face and sound of media by inviting the audience to share in the creative process,” according to PodShow’s Co-founder and CEO, Ron Bloom. Bloom predicts that, within 5 years, over 50% of the media consumed will be created by other consumers. “Marketers have forgotten that advertising is content, and this promotion is a powerful example of how a brand can adjust its message to take advantage of the Big Shift in media creation and consumption.”