PodShow Introduces Advertising 2.0 with PodShow Podcast Network
–More than 50 Show Hosts Are Expected to Participate in the One Brand, Many Voices Campaign–
SAN FRANCISCO, Calif. and SCOTTSDALE, Ariz. (March 21, 2006) – PodShow, Inc., the premier brand in podcasting, and GoDaddy.com®, the No. 1 registrar of domain names worldwide today announced the first network-wide sponsorship for the PodShow Podcast Network, featuring coordinated web, audio and video spots produced by GoDaddy.com, as well as more than 50 original audio and video host endorsements from PodShow Podcast Network’s most popular shows. The scale and coordination of this marketing campaign represents a media first and is the debut program for PodShow’s Advertising 2.0 initiative.
“We believe we have done something with podcasters that hasn’t been done in the history of advertising in any media, a coordinated campaign involving multiple show hosts in multiple genres – each in their own voice – simultaneously endorsing one brand while integrating the offer directly into the networks’ signup,” said Ron Bloom, Co-founder and CEO, PodShow, Inc. “This campaign clearly demonstrates the power of one brand, many voices – the heart of Advertising 2.0. GoDaddy.com is an ideal sponsor for this initiative; they understand the power of this medium and they are the right brand, with the right message at the right time.”
PodShow executives are reporting overwhelming interest from marketers seeking to take advantage of the Advertising 2.0 initiatives across the PodShow Podcast Network and beyond.
“Independent podcasting is an explosive growth area in new media and GoDaddy.com is proud to be an innovator in this space,” said Bob Parsons, CEO and founder of GoDaddy.com. “We’ve worked with PodShow to unveil the power of many voices discussing one brand via podcasts – this type of marketing across user-generated content networks is the future of brand marketing.”
The simple availability of MP3 players, laptops and in-home devices has created the potential for the largest media network on the planet and PodShow delivers the best in podcasting across that network. In the last 18 months, podcasting has emerged as the single most important media innovation since the birth of the web, with an audience of millions generating hundreds of millions of downloads. In turn, the explosion of user-generated content has created an audience-driven demand for better advertising – what PodShow CEO Ron Bloom refers to as Advertising 2.0. Industry analysts estimate the U.S. podcast audience will exceed 50M inside of ten years, enabling this medium to gain an increasing share of the combined domestic interactive and broadcast advertising budgets, currently exceeding $30B annually.
About PodShowPDN
The PodShowPDN is the network that lets independent podcasters deliver content with the same quality and reliability of mainstream media companies. The PodShowPDN is already delivering millions of downloads from thousands of episodes of PodShow’s core line-up of shows. PodShow is delivering national advertising and sponsorship from over a dozen leading US brands across these shows. PodShow is expected to make the PodShowPDN available for all podcasters with a special promotional offer to be unveiled later in 2006. Additionally, PodShow is in discussions with mainstream media companies seeking to use the PodShowPDN to bridge into high-quality audio and video podcasting. The PodShowPDN is developed in partnership with Limelight Networks, the world’s leading digital media delivery network.
About The Go Daddy Group, Inc.
GoDaddy.com, Inc. is the “on-ramp” to the Internet for individuals and businesses worldwide, providing a one-stop shop for acquiring, creating and safeguarding a unique online identity. GoDaddy.com offers a comprehensive line of Internet products and services, including domain name registration, web hosting solutions, personalized email packages, SSL certificates, web development tools, eCommerce utilities and so much more. GoDaddy.com is the world’s No. 1 domain name registrar, both in terms of new registrations and domains under management. The Go Daddy Group includes three ICANN-accredited domain name registrars: flagship registrar GoDaddy.com, Inc. (www.GoDaddy.com), membership-based registrar Blue Razor® Domains, Inc. (www.bluerazor.com), and reseller registrar Wild West Domains®, Inc. (www.wildwestdomains.com). The Go Daddy Group also offers private domain name registration services through Domains By Proxy®, Inc. (www.domainsbyproxy.com), as well as SSL Certificates through its SSL Certificate Authority, Starfield Technologies®, Inc. (www.starfieldtech.com). The Go Daddy Group registers or renews a domain name every 3 seconds and has more than 12 million domain names in its portfolio. The Go Daddy Group is also the world’s largest web host in terms of hostnames.
About PodShow, Inc.
The PodShow Podcast Network is the premier network in podcasting, assembling the leading communities in podcasting, as well as a host of the most popular personalities and podcasts in podcasting. PodShow also offers professional production and directory services to major media companies and traditional businesses. PodShowPDN is the first high-performance content delivery network meeting the specific needs of podcasting, delivering a comprehensive creation, production, delivery and monetization solution for independent podcasters and mainstream media companies. PodShow makes podcasts more accessible to a growing legion of listeners, provides resources for podcast producers, and enables marketers to take part in the podcast explosion. In the process, the company has greatly simplified the podcasting experience for artists, producers and listeners alike. PodShow is a privately-held company, backed by leading venture capital firms Kleiner Perkins Caufield & Byers, Sequoia Capital and Sherpalo Ventures. For more, visit: http://www.podshow.com, and for all queries visit: http://www.podshow.com/contactus.html.
PodShow, Podsafe Music and PodShowPDN are trademarks of PodShow, Inc. GoDaddy.com is the registered trademark of The Go Daddy Group, Inc. All other trademarks are the property of their respective owners.
PodShow Contact:
Aaron Burcell
aaron@podshow.com
(ph) 415-247-8600
