California Report 11/28/05 : CaliforniaReport.org
Podcasting Becomes a Business
Podcasting has been popular for less than a year, but the phenomenon is already being tapped for its potential profit. Podcasts are audio programs that can be downloaded from websites onto personal computers or digital listening devices like iPods and MP3 players. As hobbyist podcasters begin attracting a growing audience, advertisers, venture capitalists and distributors are not far behind.
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